Here are a set of scrumptious ads from the food category and the advertising takeaways from them.
The Super Bowl last month was like a breath of fresh air in the otherwise gloomy mood of the year. With it came a series of ads that made us smile, laugh, and almost cry. Out of the long list of commercials, a few from the food category really made me chuckle! So, here’s a rundown of all the ‘delicious’ spots that teemed with creativity and fun.
Cheetos gets Mila & Ashton to portray the banter of every other couple
If this isn’t…
After a scary, sad, and scornful 2020, this year has finally come with its a fair share of some good news around the world. Among them was the Super Bowl 2021. Viewed globally, people in America tuned in for their game but people around the world watched it for the jazz that comes with it, including iconic ads played during the halftime.
“Hold my beer!”, said the other beers!
AB InBev had airtime exclusivity. So, some major contenders were left out because of their upper-hand. Still, the other category players weren’t planning to let this opportunity go. …
Here’s how Anheuser-Busch InBev and its ensemble of beer brands entertained us during Super Bowl 2021.
From an exciting half-time performance by The Weeknd to Tom Brady scoring another win, the finale of NFL this year did turn out to be a mega-entertainer.
Given the fact that almost everyone watched the game from a screen due to COVID, an astounding number of people from around the world tuned in to watch it and the ads that played alongside. This turned out to be a massive opportunity for brands and ad agencies alike. …
It’s been almost a year since we’ve started seeing advertising that continuously highlighted ‘being together in uncertain times’. From emotional ads about being apart to light-hearted ads about connecting through a screen, brands and their creative teams have done a pretty good job keeping the world’s morale high.
The time has finally arrived where the race for a formidable vaccine is coming to an end. As various vaccines roll out in major countries, a new unique hurdle now poses to delay a COVID-free world: the anti-vaxxers.
So, now more than ever is the time for vaccines to imprint a positive…
This is such an exciting time for advertising!
No doubt, the gloomy Coronavirus clouds continue to make it a dull atmosphere. But, as I skim through ads/on-ground activations/print from around the world, I see drastic shifts week after week. And that’s the kind of ‘exciting’ I’m talking about.
Despite the lockdown, the creatives coupled with production, have been putting out some interesting pieces of communication. The creative business has been ‘creative’ not just in ideating but also in crafting and delivering their ‘big idea’.
After going through a number of spots, a few things stood out for me…
Summarizing the task ahead for Brands and their Communication in two exploratory principles.
‘Uncertain times’ has to be one of the most trending phrases of 2020.
After words like ‘COVID’ and ‘Coronavirus’, obviously.
Thanks to all the advertising and news coverage, they’ve been etched in everybody’s mind. And despite it, everyone is still keeping themselves busy with working from home, tackling the never-ending home chores, and choosing what to watch next on Netflix.
But, at the back of their minds, they’re all wondering when will they experience the world in its full glory again without any hesitation. …
Couch Copy is a platform showcasing the world of advertising, writing, creativity, and brand communication by Samiksha, an Ex-Publicis, McCann, FCB Copywriter.